X Ads Campaign Types
We manage the full range of X Ads formats including Promoted Posts that amplify your organic content, Follower Campaigns that grow your audience with relevant users, Trend Takeovers that position your brand alongside the platform's most-discussed topics, and app promotion campaigns that drive installations from X's engaged mobile-first user base.
Audience Strategy for X
X's targeting capabilities include interest categories, keyword targeting (reaching users who have recently engaged with specific terms), follower lookalike targeting, and engagement retargeting. We develop audience strategies that identify the most relevant and receptive segments for your brand message on the platform.
Content and Creative Strategy
X is a text-first platform where concise, authentic, and timely messaging performs best. We develop content strategies that align with your brand voice while adapting to the platform's distinctive communication norms — including creative guidance on image and video formats that drive engagement and click-through rates.