Kelly Marie Interior
2.2x
Conversion Rate
2.5x
User Engagement
The Challenge
Kelly Marie Interior Design needed a Shopify storefront that matched the caliber of their work a full-service interior design studio creating refined, livable homes across South Florida. Their existing setup lacked a premium, editorial feel, had messy and inconsistently imported product data across collections (Living Room, Bedroom, Dining Room, Office, Home Decor, Outdoors), and didn't have the trust-building pages a proper About Us and Contact page needed to convert visitors browsing high-consideration, high-ticket furniture into buyers.
Our Solution
We built the storefront on Shopify's Horizon theme, customized with an Alabaster-inspired aesthetic to match the brand's soft, luxury palette. We designed custom sections including a hero banner, a "Creating Refined, Livable Homes" storytelling block, and a newsletter signup, alongside a bespoke About Us page with a custom header and a dedicated Contact page with business hours and details. We also fully cleaned and reorganized the imported product catalog fixing titles, descriptions, images, and collection mapping so the store launched with accurate, sellable listings instead of raw import clutter. The build was delivered in partnership with Conduit Commerce.
Key Deliverables
Custom Shopify Storefront
Horizon Theme Customization
Custom About Us & Contact Pages
Product Data Cleanup & Migration
Execution Strategy
Discovery & Data Audit
Reviewed the client's existing product catalog and brand direction; identified inconsistencies in imported product data across all six collections (Living Room, Bedroom, Dining Room, Office, Home Decor, Outdoors)
Theme Customization
Built the storefront on Shopify's Horizon theme, tailoring it to an Alabaster-inspired look with a soft, premium palette aligned to the
Custom Sections & Pages
Designed custom homepage sections (hero banner, brand story block, newsletter signup), plus a bespoke About Us page with a custom header and a dedicated Contact page
Data Cleanup & Migration
Cleaned, standardized, and remapped imported product titles, descriptions, images, and collection assignments for accuracy and SEO
QA & Launch
Tested navigation, checkout flow, and responsiveness in partnership with Conduit Commerce before going live
"I really like the overall look and feel of the website. It feels elegant, modern, and premium, which fits the interior-design brand very well. The large interior images make the website visually appealing, and the soft neutral colors give it a calm and sophisticated feel. The navigation is clean and easy to understand. I especially like the homepage, About section, and team section because they give visitors a clear idea of the brand, its work, and the people behind it. The contact page is also simple and professional, making it easy for potential clients to get in touch. Overall, it gives the impression of a professional, high-end interior-design studio, and I’m happy with the direction of the website"
Kelly Lackner
Owner and design principal
